The secret to success with your own supplement brand is finding the right white label partner. Here’s a list of the best supplement vendors out there:

SETTING THE STAGE

The market is ripe for individualized sports performance and supplement brands:

• Big players are losing market share
• Aggregators like GNC don’t have the power they once had and
• Consumers are looking for specifics – organic, vegan, key ingredients, etc. 

We all see the noise around Athletic Greens. There’s 50 similar products on the shelves at your local Sprouts–they stood out with value proposition, audience, and tenacity over time. 

This isn’t about knocking off popular products; Everything about supplements is commoditized. It’s about who consumers trust to buy from and what added-value you can give them (bundle with info products, tests to help find the right fit, sustainable approaches, etc). 

SUPLIFUL

The most interesting white label supplement to watch is Supliful, who focus on making products for creators and those with a personal brand who want to leverage their audience (versus helping an entrepreneur launch a brand). They make it dead-easy across categories, including:

• coffee
• sports nutrition
• health
• nootropics
• and superfoods

Using Supliful, you never touch a product or inventory, and just see the net profit. Set up a connected store, and customize product with their product catalog. The main value proposition for Supliful is if you have an existing audience, launch in 7 days or less for only $149.

Hat tip to @JamesonCamp who mentioned this on last week’s Tab Talk podcast:

JW NUTRITIONAL

Next up is JW Nutritional, known for protein blends and in particular, those with plenty of other options like vitamins, probiotics, etc. They drop-ship as well, which makes them a great one-stop-shop if you don’t want to hold inventory. 

VITALABS

Vitalabs is great because they have a wide variety of niches already laid out to work from – including halal certified, vegan, etc. Their portfolio spans:

• vitamins
• amino acids
• minerals
• probiotics
• and sports nutrition

TRU BODY WELLNESS

Tru Body Wellness is an awesome low minimum order quantity (MOQ) option. Starting at 500 units for custom formulations or 100 units for their existing products, with a large catalog of options. 

There are plenty of providers out there, make sure yours has a GMP facility and FDA certification, and the more services they offer (dropshipping, labels, packaging) the better for ease. If you want to get more margin in exchange for your work, you can handle the logistics.

Thanks for reading. Let me know in the comments below how your brand has been doing, or if you think there’s any private label supplement suppliers that should be on this list.

– Oren

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This is a super-interesting time to build a brand in activewear or the supplements industry. You can own this space, and it makes a lot of sense to start a niche brand here, especially now.

 I’m going to break down why. 

Grab the alpha – with visuals – in my TikTok short below, or scroll to keep reading:

@orenmeetsworld

If you want to build a brand in activewear and supplements right now, here are some trends and ideas worth being aware of #clothingbrand #fitnessbrand #wellnessbrand #ecommercetips #activewear #supplementsthatwork @orenmeetsworld

♬ Close Eyes – DVRST

While activewear as an industry or niche might seem to be more saturated than ever, niche brands are really focused on the UX (user experience) of their corner of the market to build cult-like brands. District Vision is a great example of this principle.

Other brands that use this strategy for the same reasons include:

• Satisfy Running,
• Kill Crew,
• and Mia Activewear.

And what these brands are saying is, “We’re going to take the user experience for this exact sport we’re in and make it perfect. Let’s build an amazing brand around it.”

This is just at the beginning of what that could look like for sports like lacrosse (similar to baggataway), golf, pickleball, baseball, soccer, or even basketball. Activewear brands tend to focus on one niche sport, or related niches.

Now, if someone had told me they wanted to build a brand in activewear or the supplements market with traditional SEO and Facebook acquisition tactics, it just wouldn’t work. You could sure try, but the amount of effort required to really make it successful just wouldn’t be worth the nominal success it would bring.

What isn’t happening out there is brands taking advantage of that same kind of SEO on TikTok, and using the platform to scale organically. You can also increase  your odds of success on TikTok by having multiple pages and multiple people working together as a team for your brand.

It cannot be stressed enough: influencers in fitness or wellness spaces should be working together in groups of 3 to 6 to execute their brands collectively, building on audiences rather than relying on their personal brand, their customer, their investors, or whatever it ends up being to really push their brands forward.

There has never been a better time to collaborate than now!

The supplement space is super interesting in the same way and a lot of it is because I believe that technology like the Whoop wristband pictured here has opened up the doors for those people who distrust the existing health and nutritional system. Technology like this helps people experiment, to learn about what makes them feel good, track their sleep, activity, and feelings.

Results and statistics can be used in journaling functions to actually test things that work for them – which will open up a whole new door for people. It’s also a great way to figure out if supplements may or may not work for them. 

There’s also a growing movement for smaller brands like Sol Supps, brands who are super-focused on quality, organic, exactly-precise ingredients. These brands understand that to own a corner of the market – a niche – means that they understand what their consumers don’t want: weird protein shakes full of sugar and strange people dictating what goes into their supplements.

What consumers do want is things that just work, things that are built with passion. There’s an opportunity here across all existing supplement categories for newer protein brands to charge a couple of dollars more, understand their customers’ lifestyle, and really succeed.

Not to mention, there’s a new era of specialty retailers who are doing things differently, like coming out with white label products. Erewhon (with their sea moss products) are part of this era, and they’re opening up brand new categories for discovery inside the communities they function in.

Best of all? They’re accesessing people who aren’t just totally online experimenting in this.

The most important takeaway you need here is to not let anyone tell you that this niche is saturated. You can do this!

– Oren

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