The secret to success with your own supplement brand is finding the right white label partner. Here’s a list of the best supplement vendors out there:

SETTING THE STAGE

The market is ripe for individualized sports performance and supplement brands:

• Big players are losing market share
• Aggregators like GNC don’t have the power they once had and
• Consumers are looking for specifics – organic, vegan, key ingredients, etc. 

We all see the noise around Athletic Greens. There’s 50 similar products on the shelves at your local Sprouts–they stood out with value proposition, audience, and tenacity over time. 

This isn’t about knocking off popular products; Everything about supplements is commoditized. It’s about who consumers trust to buy from and what added-value you can give them (bundle with info products, tests to help find the right fit, sustainable approaches, etc). 

SUPLIFUL

The most interesting white label supplement to watch is Supliful, who focus on making products for creators and those with a personal brand who want to leverage their audience (versus helping an entrepreneur launch a brand). They make it dead-easy across categories, including:

• coffee
• sports nutrition
• health
• nootropics
• and superfoods

Using Supliful, you never touch a product or inventory, and just see the net profit. Set up a connected store, and customize product with their product catalog. The main value proposition for Supliful is if you have an existing audience, launch in 7 days or less for only $149.

Hat tip to @JamesonCamp who mentioned this on last week’s Tab Talk podcast:

JW NUTRITIONAL

Next up is JW Nutritional, known for protein blends and in particular, those with plenty of other options like vitamins, probiotics, etc. They drop-ship as well, which makes them a great one-stop-shop if you don’t want to hold inventory. 

VITALABS

Vitalabs is great because they have a wide variety of niches already laid out to work from – including halal certified, vegan, etc. Their portfolio spans:

• vitamins
• amino acids
• minerals
• probiotics
• and sports nutrition

TRU BODY WELLNESS

Tru Body Wellness is an awesome low minimum order quantity (MOQ) option. Starting at 500 units for custom formulations or 100 units for their existing products, with a large catalog of options. 

There are plenty of providers out there, make sure yours has a GMP facility and FDA certification, and the more services they offer (dropshipping, labels, packaging) the better for ease. If you want to get more margin in exchange for your work, you can handle the logistics.

Thanks for reading. Let me know in the comments below how your brand has been doing, or if you think there’s any private label supplement suppliers that should be on this list.

– Oren

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In today’s economy, differentiation is what’s going to make you stand apart from the crowd, like this vendor. With almost 1 million transactions under their belt (so to speak) the Dongguan Rainbow Touches Garment Co. is a great vendor for differentiated and custom men’s fashionwear. 

No time to read? Watch my TikTok short instead…

@orenmeetsworld

A great overseas manufacturer for mens fashion #productdevelopment #clothingline #appareldesign #fashionbrand #ecommercetips @orenmeetsworld #greenscreenvideo #greenscreen

♬ ASTRO Trap Beat – Hip Hop Instrumental – AfterInfinityMusic

Let’s start with this logo tee. If you look closely, this is actually a nice acid wash which will help make it stand out from what a basic tee is. You can start customizing your tee with a low MoQ (minimum order quantity) of just 30 pieces. Customized packaging also starts at just 30 pieces.

We’re looking at about 8.50 a piece on these if you want custom logo and packaging. Lead time for 100 or so pieces is just 7 days, and ordering 100 pieces also qualifies you for the $60 discount.

Let’s move on to this kind of jacket windbreaker, modeled here by legendary male model Stephen James. This is a great item for anyone doing merchandise because the actual cost is pretty cheap. And you don’t have to rush this for a super-high price point; You can make something useful and versatile for multiple seasons.

This is one of my favorites out of the options they offer. This is a satin-feel bomber jacket. Its obviously not real satin, but its embroidered with some really nice ideas.

With these, it would take about 200 pieces to get a customized logo, etc., and you’d need to order 500+ pieces for custom packaging. The good news is that you’re only looking at about $20 per piece, so you can get your thing up and running for about $1,000, plus shipping.

Here’s another unique item which would sell quite well. These all-over print shorts are polyester so I’d try to get a nicer fabric (like cotton or linen, perhaps). This has definitely got a very unique look that would help your merchandise stand out. This kind of all-over print is available in a range of options to choose from. 

What’s great about this is that a sample of your custom design is only $50 and you can get custom packaging at only 50 pieces. 200 MoQ for your own logo and the end cost is only about $10 per unit. 

Last is a great option for custom shorts if you’re looking for that 5-in. baggies look and all of the print. I actually like these camo ones right here, and with custom logos so you can make a fun product. Cost on these are only about $12 a piece.

Overall, this is a great vendor to look to if you want to start manufacturing clothing overseas. They have some versatile options and you can make more money than you would domestically.

Let me know in the comments below or on my TikTok video embedded above how far you got and what you eventually had made. And don’t forget to let me kno9w if you find other, similar vendors you think I should add to my curated list.

– Oren

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My niche is connecting you to new manufactures so you can launch products and brands on TikTok and other social media channels that work. Today I’ll be showing you the fastest, easiest, and most affordable way to start a ceramic planter business on the platform.

Let’s do this.

Watch this post on my TikTok channel, or scroll to keep reading.

@orenmeetsworld

An excellent manufacturer to launch a ceramics product for plant tiktok #plantsoftiktok #planttiktok #plantbusiness #productdevelopment #ecommercetips @orenmeetsworld

♬ OCEAN DRIVE – HIGH ENERGY TROPICAL INSTRUMENTAL – Georgi Velichkov

I can’t stress this enough: There has never been a better time to start your own business, and with everyone more at home now, green is the way to go. Plant TikTok is HUGE! Start a ceramic planter business now, and take advantage of this opportunity.

If you want to start a ceramic (also known as pottery) planter business, here is my go-to manufacturer to get you up and running. This is – by far – the only factory you’ll want to use to make planters: Fujian Dehua Bebon Ceramics Co., Ltd. 

Here you can see the pricing for small, medium, and large ranging from $3.55 to $5.35 per piece if you’re just getting a single unit. One drawback is that they only do customized items locally and with packaging that’ll run from about $1,000.

But here’s the thing… you could customize those with finishing in the US.

They’ve got a wide variety of ceramic products inside and outside of the planters business but things like these simple pastels are a great option.

Here’s another option. This one comes with a little bottom piece as well, which makes a great set. You can customize that, brand it, sell it separately.

There’s also more unique form factors like this crumpled paper version, too.

If you want to lower the minimum order quantity to $1000, these have a really unique look. I believe you have some customization options with the pattern and you only need to get $120 to get started. They’re ranging from $2.55 to $4.55.

You do have to factor shipping into all of these but they’re all pretty reasonably-priced if you want to launch your own brand or product in the Plant TikTok space.

I do think the best option you can do is to find unique and interesting form factors with the ceramics and try to come up with some new ideas. Take this opportunity to develop something custom and bespoke with a factory like this. It may mean you might have to use a higher minimum order quantity (MoQ) with something that differentiates your product, makes it stand out, and helps keep the room together for anyone who buys it.

Be sure to share your thoughts and ideas with me everywhere you see my personal brand displayed: @OrenMeetsWorld. You’ll find over 4,500 links to my creator content on:

• Instagram
• LinkedIn
• TikTok
• Builders.Build
• YouTube
• and Twitter… all in a simple Google search.

BONUS MATERIAL!
Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and journeys.

The best tool in their playbook for brands who are trying to launch their brands and get attention on the internet today is to the power of storytelling to showcase their brand and the business processes behind it with their content.

This sketch shows the mohair cardigan by Bluboy and WNTD Apparel below, which is just a super-unique piece. Bluboy’s done a great job of showcasing some of the creative process inside what he puts out.

I love this enamel button they’ve used to replace a traditional button on this cardigan. I think especially with the contrast to other green mohair, it’s just super-cool.

See this post in action on TikTok…

@orenmeetsworld

Storytelling and showing behind the scenes is a huge leg up for new brands #ecommercetips #brandingtips #marketingtips #fashionbrandcompany #fashionbrand @orenmeetsworld

♬ OCEAN DRIVE – HIGH ENERGY TROPICAL INSTRUMENTAL – Georgi Velichkov

The Power of Storytelling for Brands

Back to the concept…

Storytelling today for new brands is paramount. It can get your attention on social media, help people invest in your story, and helps those who are interested to learn. It then also gains a positive affinity for your brand because they are learning from it.

But the biggest reason you should consider doing this, is the biggest and most-established brands are going to try and hire all the value that they can. They’re not going to have the same playbook as the new creators – maybe some will, but most won’t – of saying “Hey, maybe we should share as much as possible, we’re going to provide much value.”

You ever heard that quote… “If you’re not giving away so much value, that it makes you uncomfortable, then you’re not giving away enough”? That’s how I feel all creators and new brands should be looking at how they showcase their creative process.

The power of a single story goes far beyond simply relaying facts and data and can be a highly effective tool to create customer loyalty
~ Tony Robbins

By sharing and giving away as much of your creative processes as possible to build an affinity for your brand, you’re releasing the power of storytelling. 

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Thanks for reading. I regularly break down sourcing and developing different products to 5,000+ entrepreneurs on my Product People newsletter. You should join me there.

– Oren

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