There’s not much that beats the convenience, peace of mind, and total reliability that the best luxury luggage brand offers you.

Luggage helps you get from point A to point B with all the comforts of home you need to feel at ease when you land on the other side. A good set of luggage can take you all the way from college to your first family holiday with the kids two decades later.

As a frequent flyer, I’ve come to rely on just one brand: Rimowa. Understand that there’s a lot of mileage between me and this decision.

The only luxury luggage brand I feel is the perfect universal status brand is Rimowa. They’re best known for the silver silhouette, which is ultra-recognizable and goes with just about any outfit, whether you’re going classy or wearing street wear.

Rimowa works, no matter what… Plus, the quality of the construction is just renowned.

No time to read about the best luxury luggage brand?

Watch the TikTok short below…

@orenmeetsworld

Rimowa is the perfect status luggage brand #luggage #trends #aesthetics #fashiontiktok #brandingtips #brandingstrategy

♬ original sound – Oren John

In addition to the standard silver above, they also do collabs like this one with Fendi

and this one with Moncler. I think Moncler in general has a killer collab across the board. This one isn’t my favourite of them but still a really good looking version of Rimowa.

I’ve done other videos on Moncler’s collaboration history. You can find those in my TikTok gallery.

It’s very common where you’ll actually see people sticking their Rimowa. There’s a culture around that, and you can buy sticker packs. I believe this is one of the sticker packs they sold themselves, which is particularly intriguing and a great way to add some identity to an otherwise really plain package.

Stickers offer a unique set of upsell opportunities for Rimowa as a brand because it’s a really smart idea that could do very well over time. If you have a suitcase, you can leave it plain and it will still look really classy… or you can go with stickers and create your own vibe. 

Their collaboration with Virgil Abloh on a completely clear suitcase knocked it out of the park! Now you can see almost entirely everything you put in there, which is a great way for people to show off sneakers, etc. This should make for an interesting trip overall.

If you do want to organize or keep things out of the spotlight then definitely put some pouches in there, labelled in the trademark off-the-side in white. This is one of my favorite pieces of luggage of all time. 

After the Abloh collab, they also launched a seasonal series, a neon pink and green clear version. The green goes really, really hard in person. When you see it in a photo, you kind of say “I don’t know if I can really go for that” but it’s just an incredible stand-out version in person.

Rimowa also did pastels this season, which I think is just mainly trying everything they can do to keep the brand new and fresh. I’m not a huge fan of this pastel but I’ve seen it around enough where I think it does complement if you have a really specific idea or concept for the fashion of your luggage in mind. 

I do prefer this pearl if you’re going to go with a different color from a different season, but again, it requires a certain type of person to make it work versus the all-silver version – almost anything works with the all-silver version.

These bags are often replicated like this one from MVST, but that makes sense because the price points are always pretty high. That’s because people want the same style so they’re going to look for something more unique.

At the end of the day, I think with luggage, you’re going to be using it a ton. I’d go with the original because you’re going to want to have quality as something you can use for the rest of your life and it’s often worth the price. 

You just can’t go wrong with Rimowa. If you’re looking for a piece of luggage that will last you for the rest of your life, then go ahead and get that Rimowa suitcase whether you end up with the clear, the silver, the pastel, etc., it’s up to you.

I would absolutely recommend having the silver suitcase that fits in the overhead bin and then keeping that around till you can pass it on to your children. 

I appreciate you reading. Let me know in the comments below which Rimowa you prefer!

FOLLOW ME ON SOCIAL MEDIA:

Does it seem like everybody’s graphic design is absolutely next-level on their brand identities right now? You’re not alone in thinking that. These 6 best design tools will help you elevate your brand’s style and make your designs really POP!

No time to read?
Check out my TikTok Short video below, or scroll to continue reading.

@orenmeetsworld

These are the tools to make your brand’s style up to par in 2022 #brandingtips #brandingdesign #brandidentity #marketingtips #designtok @orenmeetsworld #greenscreen

♬ ASTRO Trap Beat – Hip Hop Instrumental – AfterInfinityMusic

Best Design Collaboration Team

This series of graphics was a collaboration between YouTube and 18 top creators – including Saint Urbain, a creative design and branding agency based in NYC and LA.

The designs were part of the YouTube Shorts snack challenge for VidCon 2022. The 18 designers that took part in the challenge had some really sick designs all throughout it.

Best Fonts Tool

Fonts are just getting better and better. Yours can, too.

Check out Type Department. They have a wide selection of fonts that are really sick and instead of having these massive, expensive $900+ licenses to get the good stuff like other foundries do, Type Department is really affordable. Go grab yourself a good license for $30-$60 and get the hot fonts you need.

Best Brand Guidelines Tool

The world of the PDF brand guideline is completely dead now that brand guidelines are online and collaborative.

BrandPad is a great way for you to get your brand into this new generation of having all your design assets in the cloud and collaborative, which also means the people you’re working with will be able to work together better and faster.

Best Cloud Collaboration Tool

Speaking of working together better and faster, Figma is an online, all-in-one graphic design tool that helps you create flow charts, user journey maps, and more. It’s like having a collaborative Photoshop in the cloud…

• work together
• leave notes
• see what other people are working on
• easily duplicate community files to digital
• and use it even for traditional printing.

It’s a really simply and easy way for people to design. If you’re on a team and collaborating but not using it, I highly recommend you make the switch.  

Best Image Library Tool

Stock images are one of the biggest things that help you stand out but not when they make it look like everyone shops the same images off iStock.

What I really love about DeathToTheStockPhoto is they have a super-unique library, very distinctive style, and a well-curated collection that’s refreshed monthly. At just $12 a month, it’s super-cheap and best of all? Usage is unlimited! Vote on what the next photoshoot is and be a part of the community-driven process to get the perfect photo your brand or next project needs.

Best Design Asset Packs

Sign up to Creative Market and get pre-made assets and packs once-off and cheap. Get graphics, icons, textures, web elements, fonts, presentations, logos, branding templates, wireframe kits, and so much more.

The free account gives you access to free assets or sign up for monthly drops worth every bit of the $19-95 subscription fee. This is the tool every serious designer needs!

Leverage the best design tools and see what good designers are using to elevate their designs. If you have an existing brand or are in the middle of creating a brand, you need to think about how you’re going to make sure you’re operating at this level of quality to stand out from the crowd.

Contiue to iterate because brands aren’t permanent anymore; they’re at this permanent state of flux which provides a really interesting state of environment for design teams to work in. 

Thanks for tuning in and reading to the end. Let me know in the comments below if there’s a tool you think we should add to this list!

FOLLOW ME ON SOCIAL MEDIA:

Opening a luxury brand is one of the hardest things that you can do in the brand creation space. My secret luxury brand playbook breaks down all the components that make up a luxury brand, including where the difficulties are and how to have them all work in harmony to get to a success level. 

Let’s do this.

@orenmeetsworld

The luxury brand playbook Pt. 1 #luxurybrand #luxurybrands #luxuryfashiontiktok #brandingtips #marketingtips @orenmeetsworld #greenscreen

♬ ASTRO Trap Beat – Hip Hop Instrumental – AfterInfinityMusic

Secret #1: Up The Quality

The single, most discerning, and most important thing for any luxury brand is going to be quality. No matter what, if the actual quality of the user experience isn’t there, people just aren’t going to pay the premium it takes to be able to execute luxury at a high level.

Take La Mer, for example. This is a go-to product for Dwayne “The Rock” Johnson and used daily in his skincare routine.

While it’s possible he’s been paid handsomely to say so, it goes without saying that one of the world’s most iconic faces wouldn’t put anything of doubtful quality on his heavily-insured body!

Aesop is a great example. I’m not going to pay $40 for just any soap, but I’ll pay that for Aesop.

Secret #2: Create A Trend

The extra margin that brands get from selling it at a higher price point helps them trend-set. That means:

• put money into R&D (research and development)
• put time into campaigns
• put money into distribution and getting their products out to the world

What luxury brand playbook would be complete without fashion icons? Louis Vuitton’s a perfect example of how to use the extra margin to chase or create trends.

They’ve been a top brand in the world for so long, so it’s no wonder they continuously invest in trendsetting, perfecting their craft, and improving or adding to their extensive product line-up across existing operations. 

Secret #3: Collaborate On It

LV is also well-known for collaborating with industry icons like the late Virgil Abloh and new creative directors and involvers in the brand to make it popular and keep it trending.

But you can’t just chase trends; You also have to develop things that are timeless, that people will use again and again until it becomes recognizable as a luxury brand.

Secret #4: Make It Timeless

Cartier is my favorite luxury watch brand. The Cartier worn by Jake Gyllenhall here is an absolutely timeless wristwatch, and a brand that never lost its cool by doing something completely out of whack with trends at the time. Whether 20 years ago or 100 years from now, Cartier hot the sweet spot with this one.

Secret #5: Make It Desirable

Desirability is another one, if people don’t actually want it and want to have it, its not going to be a luxury brand. Its just going to sit there on the shelf.

Secret #6: Relative Retail and Resale Value

Which leads us to retail value. Luxury brands always have to be able to keep up with the least of relatively close-to-market resale value to show that the desire exists for their products. This lets customers know they’re making an investment, not just buying another product off the shelf.

There’s a lot of high quality interesting brands that you can purchase but you’re not going to be able to resell it on another market. Luxury customers look at almost everything they buy as something they can resell at the same rate or higher later on.

Secret #7: Tell The Story

There’s also a degree of lore and storytelling inside each luxury brand, both in the previously published narrative and the narrative that’s been written currently.

A perfect example of this is La Mer’s mythical background story also goes a long way in the marketing division and part of what’s helped position the brand to be such an exclusive luxury powerhouse inside the cosmetics and skin-care space.

Secret #8: Longevity is key

One of the hardest things to process for new entrepreneurs in the luxury space is that building a luxury brand takes time. Longevity is huge… You can have a really cool brand for 5 or 10 years, but luxury is built over decades.

If you’re not thinking of your brand from a decades-long stand point, then you’re not building for the true luxury experience.

Secret #9: Be Exclusive

Brands like Telfar have done a great job at matching some old democratization and exclusivity in the things that they’ve released so they’re more approachable, but overall… Your luxury brand needs to have something that people want to do, see, be known for, yet not just anyone can own that exclusivity.

Thanks for tuning in and reading to the end. If you’d like to see more like this, check out my TikTok channel (link below) and be sure to subscribe for early access to Part 2 of the Luxury Brand Playbook.

FOLLOW ME ON SOCIAL MEDIA: