There’s not much that beats the convenience, peace of mind, and total reliability that the best luxury luggage brand offers you.

Luggage helps you get from point A to point B with all the comforts of home you need to feel at ease when you land on the other side. A good set of luggage can take you all the way from college to your first family holiday with the kids two decades later.

As a frequent flyer, I’ve come to rely on just one brand: Rimowa. Understand that there’s a lot of mileage between me and this decision.

The only luxury luggage brand I feel is the perfect universal status brand is Rimowa. They’re best known for the silver silhouette, which is ultra-recognizable and goes with just about any outfit, whether you’re going classy or wearing street wear.

Rimowa works, no matter what… Plus, the quality of the construction is just renowned.

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@orenmeetsworld

Rimowa is the perfect status luggage brand #luggage #trends #aesthetics #fashiontiktok #brandingtips #brandingstrategy

♬ original sound – Oren John

In addition to the standard silver above, they also do collabs like this one with Fendi

and this one with Moncler. I think Moncler in general has a killer collab across the board. This one isn’t my favourite of them but still a really good looking version of Rimowa.

I’ve done other videos on Moncler’s collaboration history. You can find those in my TikTok gallery.

It’s very common where you’ll actually see people sticking their Rimowa. There’s a culture around that, and you can buy sticker packs. I believe this is one of the sticker packs they sold themselves, which is particularly intriguing and a great way to add some identity to an otherwise really plain package.

Stickers offer a unique set of upsell opportunities for Rimowa as a brand because it’s a really smart idea that could do very well over time. If you have a suitcase, you can leave it plain and it will still look really classy… or you can go with stickers and create your own vibe. 

Their collaboration with Virgil Abloh on a completely clear suitcase knocked it out of the park! Now you can see almost entirely everything you put in there, which is a great way for people to show off sneakers, etc. This should make for an interesting trip overall.

If you do want to organize or keep things out of the spotlight then definitely put some pouches in there, labelled in the trademark off-the-side in white. This is one of my favorite pieces of luggage of all time. 

After the Abloh collab, they also launched a seasonal series, a neon pink and green clear version. The green goes really, really hard in person. When you see it in a photo, you kind of say “I don’t know if I can really go for that” but it’s just an incredible stand-out version in person.

Rimowa also did pastels this season, which I think is just mainly trying everything they can do to keep the brand new and fresh. I’m not a huge fan of this pastel but I’ve seen it around enough where I think it does complement if you have a really specific idea or concept for the fashion of your luggage in mind. 

I do prefer this pearl if you’re going to go with a different color from a different season, but again, it requires a certain type of person to make it work versus the all-silver version – almost anything works with the all-silver version.

These bags are often replicated like this one from MVST, but that makes sense because the price points are always pretty high. That’s because people want the same style so they’re going to look for something more unique.

At the end of the day, I think with luggage, you’re going to be using it a ton. I’d go with the original because you’re going to want to have quality as something you can use for the rest of your life and it’s often worth the price. 

You just can’t go wrong with Rimowa. If you’re looking for a piece of luggage that will last you for the rest of your life, then go ahead and get that Rimowa suitcase whether you end up with the clear, the silver, the pastel, etc., it’s up to you.

I would absolutely recommend having the silver suitcase that fits in the overhead bin and then keeping that around till you can pass it on to your children. 

I appreciate you reading. Let me know in the comments below which Rimowa you prefer!

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The best tool in their playbook for brands who are trying to launch their brands and get attention on the internet today is to the power of storytelling to showcase their brand and the business processes behind it with their content.

This sketch shows the mohair cardigan by Bluboy and WNTD Apparel below, which is just a super-unique piece. Bluboy’s done a great job of showcasing some of the creative process inside what he puts out.

I love this enamel button they’ve used to replace a traditional button on this cardigan. I think especially with the contrast to other green mohair, it’s just super-cool.

See this post in action on TikTok…

@orenmeetsworld

Storytelling and showing behind the scenes is a huge leg up for new brands #ecommercetips #brandingtips #marketingtips #fashionbrandcompany #fashionbrand @orenmeetsworld

♬ OCEAN DRIVE – HIGH ENERGY TROPICAL INSTRUMENTAL – Georgi Velichkov

The Power of Storytelling for Brands

Back to the concept…

Storytelling today for new brands is paramount. It can get your attention on social media, help people invest in your story, and helps those who are interested to learn. It then also gains a positive affinity for your brand because they are learning from it.

But the biggest reason you should consider doing this, is the biggest and most-established brands are going to try and hire all the value that they can. They’re not going to have the same playbook as the new creators – maybe some will, but most won’t – of saying “Hey, maybe we should share as much as possible, we’re going to provide much value.”

You ever heard that quote… “If you’re not giving away so much value, that it makes you uncomfortable, then you’re not giving away enough”? That’s how I feel all creators and new brands should be looking at how they showcase their creative process.

The power of a single story goes far beyond simply relaying facts and data and can be a highly effective tool to create customer loyalty
~ Tony Robbins

By sharing and giving away as much of your creative processes as possible to build an affinity for your brand, you’re releasing the power of storytelling. 

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– Oren

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