How Cashmere Sets Your Clothing Brand Apart

Fall is a special time of year, no matter where you live. And if you’re anything like me come Fall, you’re lusting after some Loro Piana cashmere, vicuña, or extra-fine wool. 

For those who don’t know Loro Piana, the Italian company specializes in clothing, leather goods, and textile products. It is 80% owned by the luxury conglomerate LVMH (Moët Hennessy Louis Vuitton) group.

 

 

For almost 100 years, the brand has remained the largest cashmere manufacturer in the world. It is also known as the world’s leading artisan company that processes luxury fibers.

 

No time to read? Watch my TikTok short instead…

 

 

If you’re starting a luxury clothing brand that may well rival Loro Piana some day, you’re going to need a supplier that will give you the high-quality edge you’re going to need to succeed. I’ve taken the hassle out of sourcing a supplier from you, and done my homework.

Enter… The Zhejiang Runyang Clothing Co.

 

 

The Zhejiang Runyang Clothing Co. factory is super well-regarded and it’s your source for high-quality cashmere and wool. They boast impressive stats, too:

• 98.8% on-time delivery rate
• response rate of less than 3 hours
• 4.8/5 star rating
• been with Alibaba for 7 years
• gold status supplier
• 1.2 million in transactions
• established North American market.

Let’s take a look at some of their products… 

 

We’ll start with these cashmere scarfs available in a variety of colors. I like this style. It’s pretty easy to adapt a style and length that you do like. Personally, I’m not a scarf person, but really think these would be a stylish addition to any Fall outfit. 

From a pricing point of view, they’re pretty affordable, too. Let’s break it down:

• 5 – 99 pieces will cost about $36 a scarf, which for cashmere is really solid.
• single sample is $37 a piece
• customize with logo at 50 pieces and they’ll do the packaging for you with custom packaging at 200 pieces. Overall, if you want to get your investment in on there, then you’re going to need about $7,200 if you want that full 200 units customized.

I imagine you would be able to spread that across colors, etc. if you want to launch multiple styles.

 

 

And then, we’ve all been without that dripping cashmere sweater…

 

 

Then we’re dropping down to 30 a piece but with the same customization and a lot of the qualities that I broke down before.

Going back to Loro Piana, the original inspiration for this, here are my top tips if you want to get something of this quality:

• You’re definitely going to be looking for not just a raw cashmere, but a finished product, too.
• You need a supplier who can create that texture and look.
• Your supplier needs to walk a journey with you in the refinement process.

Once you get started using a luxury fabric like cashmere, you’ll need a vendor like the Zhejiang Runyang Clothing Co. to get your initial products. With custom packaging, you’re all set to launch.

Let me know in the comments below or on my TikTok video how that goes for you, and if you found other, similar vendors to add to my curated list.

– Oren

 

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