Is Casio G-Shock Back In the Conversation?

 

Casio G-Shock has announced a new metal case line-up which looks awfully like another prestigious watch. Can you guess which brand that is?

 

Lets break it down…

 

 

So, secondary market metal cases for watches like Casio’s has been a thriving economy on sites like Etsy, and similar sites for years.

Basically, people are using metal casing for these modified watches to get as close to looking like an Audemars as much as they possibly can.

 

About the Casio G-Shock Design

G-Shock did a pretty smart move and came up with this lineup, which looks extremely similar in color and texture to Audemars and takes advantage of this trend.

 

 

 

I’m not a G-Shock customer but this is a pretty good looking watch for the type of actual timepiece that it is; not trying to be too fancy or too prolific.

Obviously, the steel casing gives it greater protection, the kind you’re not going to get on a standard watch if you’re using it in ultimately rugged environments.

 

 

But if you check out the look and feel of these more premium – and obviously more expensive – watches, one thing stands out above all others… It’s become more interesting to see how more expensive brands are going to adapt if they want to be able to lean into this trend or think they’re going to have to dock their way out of it.

 

 

Some of these color patterns are super-similar. Obviously, G-Shock leaned into having that exact look and feel, not too close that you would consider it a problem but certainly hopping onto the trend.

I do think that the conversation around this release and the on-trend aspect of it is going to put Casio G-Shock back in the timepiece conversation in a relatively significant way.

 

I’m curious to hear what ya’ll have to say in the comments.
– Oren

 

Thanks for reading. I regularly break down sourcing and developing different products to 5,000+ entrepreneurs on my Product People newsletter. You should join me there.

 

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