Plant Tik Tok is on absolute fire right now with #plantsoftiktok at 7.2 BILLION views! In fact, Americans spent $8.5 billion more on gardening in 2020 than 2018. As a DTC e-commerce entrepreneur, this is a massive, multi-billion dollar opportunity to grow a plants of TikTok brand!
STARTING A HOME GARDENING DTC E-COMMERCE BUSINESS
Prayer plants, snake plants, money trees, monstera vines, ZZ plants, peace lilies, and Chinese evergreens. They’re all happening… and that’s just half of the new popular plants that are all the rage on Tik Tok and online vendors now.
Here’s 5 vetted Alibaba vendors and some insights to help get you started on owning your own multi-billion dollar home gardening DTC ecommerce business.
TAKING ADVANTAGE OF THE SEO LANDSCAPE
The SEO opportunity in this niche is HUGE because traffic is giant. You’ll see from the screen sumps below that most of the key terms actually only have medium difficulty. Here’s some examples of the volumes and difficulties, courtesy of Ahrefs:
Keyword search: Chinese evergreen
Keyword search: prayer plant
When you have topics like this getting 80k, 50k, 200k/m searches, that means there’s an enormous opportunity in long tail keywording–aka these terms with a word or two added on to get more specific.
How can you take advantage of long tail keywords here? If you’re doing email capture you can provide free downloadable care or propagation guides, you could sell courses against this, or my personal favorite…
Hit DTC e-commerce markets for planters and accessories.
This especially works if you want to sell products on Tik Tok as well, which has the highest ROAS (return on ad spend) of any platform right now for most DTC goods.
The margins on plants and their accessories are excellent–what people will pay for succulents nowadays is a lot different than what you can get cactus wholesale for in Mexico, for instance.
Planters too – if you can add something interesting (a finish for instance), there’s plenty of opportunity for online sales.
SOURCING FROM THE ALIBABA DTC E-COMMERCE PLATFORM
Here’s a number of Alibaba vendors with good reviews and products that could crush on Tik Tok or Google Shopping, with low minimum order quantities (MOQs)… what more do you need?
1. Indoor White Garden Adjustable Ceramic Stand with Iron Legs – $3
- Height: 15″
- Adjustable Width: 8”- 12” or custom
- Finishing: Powder Coated
- Color: Gold, Grey, Black, White, Rose Gold or customized
- MoQ: 2 pieces
- Factory: Zhaoqing Jason Hardware Limited
2. 8-Inch Stoneware Stacking Succulent Planter – $5-99
- Size: 8″ DIA x 4″ H/8″ DIA x 8″ H
- Finishing: Glazed Stoneware
- Color: Customized
- MoQ: 200 pieces/item
- Factory: Chaozhou Fengxi Dongyang Porcelain Factory
All-Season Multi-Color Custom Design Glazed Ceramic Planters – $3.80
- Size: 11″ x 11″ x 11″ to 40″ x 40″ x 40″
- Finishing: Glazed Ceramic
- Color: Multi-colored
- No MoQ
- Factory: Shanghai Worth Garden Products Co., Ltd
4. Nordic Wall-Hanging Planters with Heavy Resistance Loop Circle Bands – $7
- Size: Make a request, custom
- Finishing: Powder Coated
- Color: Black, White, Red
- Can be used as a candle holder
- MoQ: 500 pieces/item
- Factory: Ningbo Bolder Home Products Co., Ltd.
5. Self-watering glass ceramic flower pots and planters – $3.50
- Weight: 1-1.5kg
- Finishing: Ceramic
- Color: White/Clear
- MoQ: 20 pieces/item
- Factory: Zhejiang Beilong Tool Co., Ltd.
Dive in deeper to the world of Plant Tok with this article from Input Mag:
https://www.inputmag.com/culture/online-houseplant-community-hoarding-problem
Hope you’re inspired to start something new!
– Oren
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